Where to start? | Marketing Strategy 101 for Social Media
If you don’t even know where to begin when it comes to building a social media audience for your small business we can help. First off, take a look at this video below of our very own Director breaking down her best tips on how to grow your social media.
What Are the Benefits of Social Media for my business?
Some people make social media marketing seem shallow and superficial, but in reality it should be the exact opposite. With authenticity and transparency social media can help you accomplish the following goals:
Community building and relationship building
Brand awareness
Announce new products and business developments
Promote events
Increase site traffic as a result of referral clicks
Drive leads and sales
Showing yourself as an expert in your field.
How Should I Get Started?
When you’re ready to get started with your social media marketing, there’s a few steps before you send your first post. Make sure you’ve done the following to kick things off!
Choose your goals.
Identify which platforms would benefit your business most.
Create a Content Schedule.
Monitor everything constantly.
At this point you should have a good base for what to do and how to get started. Good luck on your social media journey.
Social media is an incredible tool but can be time consuming, and business owners often don’t have an awful lot of time. Looking for some help? Get in touch with us now, we can help you with either training to learn the process, or social media management.